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Bringing your store online? Do it the right way. Many mistakes can be made when you decide to take your business online, here are just a few reasons to choose Anthropoid when it comes to creating and growing your eCommerce.

So, you have spent a large amount of time researching what sales platform to use, what web-hosting facility to use and now you have decided to outsource this entirely. You are hearing warnings of one thing and then pros with respect to that area from another. Never go big when your online presence is small, even if your company is big offline, do not go big online. This may sound counterintuitive; however, the following section will simply explain a mistake that is costing many businesses tens if not hundreds of thousands of pounds.

Small systems are simple and efficient, take WordPress, WooCommerce, and Shopify, all developed for SMEs and many use them, meaning all the kinks have already been worked out. Won’t this be a problem when you have an influx of customers you ask? Previously yes, but with the magic of cloud computing, as customers converge on your website, operational power is provided in real-time to account for this, that is why we only host your eCommerce on cloud-based platforms. You can decide to hardcode a website, host it yourself and use scalable shopping systems for when the bigger influx of customers arrive, but here is the MASSIVE problem. When you build a system from the ground up, you have unaccounted bugs/crashes and mistakes, when a customer is exposed to this, more often than not they go to a competitor. Search engines the likes of google, track this behaviour, and favour the websites ranking and exposure based on customer experiences, as who would want to use google if they recommended bad website experience after bad website experience. What does this mean for your ecommerce, not only do you lose customers, but you also lose growth. Put it this way, whether it be a vegetable, meat, or your home, if it’s made and grown to a big scale in a small amount of time would you use it or consume it? We believe strongly in using vastly adopted, tested, and debugged systems to start you off, monitoring your user influxes and ensuring you have enough computational power to handle them in real time. When the time is right, we will then begin to develop, test, and move your business to an appropriate platform at which point your rankings and customer experience will already be satisfied, meaning the costs of the next stage will already be supplemented by an already existing ecommerce setup.

It sounds ironic but to go big in e-commerce you have to start small and concentrate on the customer experience first. Do not just take our word for it, here are some quotes from some of the most influential entrepreneurs.

Steve Jobs – “You’ve got to start with the customer experience and work back toward the technology – not the other way around.”

Jeff Bezos – “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little better.”

Sir Richard Branson – “The key is to set realistic customer expectations, and then not just meet them, but to exceed them – preferably in unexpected and helpful ways.”

Bill Gates – “Your most unhappy customers are your greatest source of learning.”

Warren Buffet – “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

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